23 June: The Indian music company T-Series removed the version of the song “Kinna Sona” by Pakistani singer Atif Aslam after uploading it to their YouTube channel, reported The Indian Express.
T-Series received a lot of pressure through the Twitter hashtag #takeDownAtifAslamSong to remove the song from their platforms. One of the voices urging T-Series to remove the song was Ameya Khopkar, MNS Cinema Wing president, via Twitter.
WARNING TO TSERIES
Take down Pakistani singer Atif-Aslam song from your TSeries youtube channel immediately else we will take a major action against @TSeries. #TakeDownAtifAslamSong @itsbhushankumar @mnsadhikrut @rajupatilmanase
— Ameya Khopkar (@MNSAmeyaKhopkar) June 23, 2020
According to OpIndia, T-Series has issued an apology and promised not to promote Pakistanis in the future saying “We condemn our mistake and apologise for the same. We assure you that henceforth we will neither release, nor promote the song on any platform of T-Series. Meanwhile, we are removing the said song from our YouTube channel. We also assure you that henceforth we will not be releasing or promoting work by any Pakistani artistes.”
Following the long-lasting conflict between India and Pakistan over the Kashmir area, the Federation of Western India Cine Employees (FWICE) and All India Cine Workers Association (AICWA) have banned Pakistani artists from working in India.
However, an opposite trend, following the hashtags #WeWantAtifAslamSongBack and #IndiaLovesAtifAslam, which supports singer Atif Aslam is now visible on Twitter.
Read more about the conflict between India and Pakistan and the state of artistic freedom in India in the State of Artistic Freedom Report 2020.