Spot buys: The new payola?

NEWS

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Spot buys: The new payola?
Focus on the history of payola, including the current debate in the U.S. on record labels purchasing overnight advertising time at radio chains and using the time for repeated play of singles

A Nashville radio station played Avril Lavigne’s “Don’t Tell Me” three times an hour, every hour, between midnight and 6 a.m. This didn’t have much to do with the tastes of DJ’s or listeners. Instead, an independent promoter working for Lavigne’s record label had effectively paid the station to play the song.

Story from The New Yorker


Radio Spin Buys Spark New Debate
A growing number of labels are purchasing overnight advertising time at radio chains and using the time for repeated play of singles in their entirety — sometimes hundreds of times in a given week. These spin programs, or “spot buys,” have emerged in the past year as increasingly popular tools for labels looking to influence airplay chart positions.

Story from Billboard

Recommended background reading:

Pay for play

Payola City

Payola – The paying of cash or gifts in exchange for airplay

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