|Spot buys: The new payola?
Focus on the history of payola, including the current debate in the U.S. on record labels purchasing overnight advertising time at radio chains and using the time for repeated play of singles A Nashville radio station played Avril Lavigne’s “Don’t Tell Me” three times an hour, every hour, between midnight and 6 a.m. This didn’t have much to do with the tastes of DJ’s or listeners. Instead, an independent promoter working for Lavigne’s record label had effectively paid the station to play the song.
Story from The New Yorker
|Recommended background reading:
Pay for play
Payola – The paying of cash or gifts in exchange for airplay
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